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Explore Our Process
Our three-phase process: Discovery, Creation, & Launch, guides every project from idea to impact. You can explore each stage in detail below to see how we make it happen.
See how it works
We’ve developed a straightforward, strategic, and collaborative process to launch your brand from concept to reality.
We break it down into three key phases:
Phase I
Discovery
We begin by understanding your vision and goals. Through an in-depth consultation, we dive deep into your business, your unique challenges, and your market. This foundational phase is crucial for charting the right course and ensuring your brand is positioned for success.
Phase II
Creation
With a clear destination in mind, we move to creative development. We’ll present a comprehensive brand strategy, including mood boards and typographic concepts. From there, we design your core assets, from logo to a full visual system. We work with you to refine and perfect the designs until they are a flawless fit.
Phase III
Launch
The final phase is all about preparing for a successful take-off. We finalize all brand assets and deliver a complete package, including a detailed brand guide. This guide serves as your brand’s “operating manual,” providing everything you need to confidently launch and maintain consistency across all platforms.
Phase I
Discovery
This is where we begin our journey by understanding your vision and goals. Through an in-depth consultation, we dive deep into your business, your unique challenges, and your market. This foundational phase is crucial for charting the right course.
- Initial Consultation: A conversation to discuss your vision, business goals, and project scope.
- Creative Brief: A comprehensive questionnaire to gather all the necessary information about your brand.
- Market & Competitor Research: We analyze your industry to ensure your brand is uniquely positioned.
- Strategy Development: We define your brand’s core message, target audience, and market positioning.
Phase II
Creation
With a clear destination in mind, we move into creative development. We’ll present a comprehensive brand strategy, including mood boards and typographic concepts. From there, we design your core assets, from your logo to a full visual system. We work with you to refine and perfect the designs until they are a flawless fit.
- Mood Board & Style Concepts: We present visual directions to align on a creative aesthetic.
- Logo & Visual Identity Design: We design your primary logo, secondary marks, and brand symbols.
- Color Palette & Typography: We select the perfect colors and fonts to reflect your brand’s personality.
- Brand Asset Creation: We design additional elements like patterns, icons, and illustrations.
- Revisions & Refinements: We collaborate with you to perfect the designs.
Phase III
Delivery
The final phase is all about preparing for a successful take-off. We finalize all brand assets and deliver a complete package, including a detailed brand guide. This guide serves as your brand’s “operating manual,” providing everything you need to confidently launch and maintain consistency across all platforms.
- Final File Delivery: You receive all finalized logo files, fonts, and brand assets.
- Brand Guideline Document: We provide a detailed guide on how to use your brand elements correctly.
- Launch Support: We provide guidance to ensure your brand is ready to be implemented across all platforms.
- Future Planning: We discuss potential future projects and how to continue growing your brand.
