Un Rinconcito: Hispanic Brand

Author

Edgar Garcia

Brand IdentityWeb Design
Scope

Brand Identity / Web Design

Description

An online lifestyle brand and e-commerce site inspired by the song “Un Rinconcito en el Cielo,” evoking themes of nostalgia, warmth, and cultural pride. The brand blends traditional Hispanic motifs with modern minimalism, creating a space that feels both timeless and contemporary.

The logotype and emblem work independently, with the mark incorporating subtle celestial elements as a nod to the song’s imagery. The palette centers on soft cream tones and calming sky blues, creating a light, airy feel that reflects comfort, serenity, and connection.

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The Brand

A flowing, hand-drawn style shapes the brand’s identity, echoing the cursive elegance of its logo. Soft curves and organic lines draw from traditional Hispanic artistry, while subtle celestial motifs add warmth and nostalgia. The pattern ties these elements together, creating a cohesive and inviting visual language.