+1 (945) 358-9218
Perfect for: Startups and solopreneurs who need a professional logo and basic brand foundation.
Brand Identity Services
Beyond a Logo. It's an Identity.
The Launchpad for Your Company’s Brand Identity
Brand Identity Services
Flexible Packages, Designed for Growth.
Your brand identity is more than just a logo—it’s the look, feel, and voice that makes your business instantly recognizable. At Atomic Plane, we help you define and design that identity so your brand stands out, connects with the right people, and builds lasting trust.
Curious about how it all comes together? Take a look at our design process to see how ideas move from concept to creation.
Starter Package
What’s included:
- Brand Discovery Questionnaire + Kickoff Call/Email
- 2 Initial Logo Concepts
- 3 Rounds of Revisions
- Final Primary Logo
- Final Secondary wordmark or Brandmark
- Color Palette (4-5 core brand colors)
- Typography Pairing
- Basic Usage Guide
- Final Logo in AI, SVG, & PNG
Plus Package
Perfect for: Small businesses and growing brands who need more flexibility across digital + print.
Whats Included?
Everything in the Starter Package, plus:
Brand Discovery
- Brand Discovery Workshop Sit Down
- 3 Logo Concepts
- 5 Rounds of Revisions
Full Logo Suite
- Primary Logo
- Secondary logo/ Wordmark
- Icon/Brandmark
- Vertical & Horizontal Variants
- Expanded Color Palette
- Core + Secondary + Neutrals
- Typography Pairing
- Brand Guide
- Logo usage rules + spacing
- color breakdowns (HEX, RGB, Pantone if needed)
- Typography styles & hierarchy
- Social Media Profile Image set
Pro Package
Perfect for: Established businesses or those seeking a brand redesign or to scale with a full brand system.
Whats Included?
Everything in the Plus Package, plus:
Brand Discovery
- In-Depth Brand Discovery Session
- 5 Logo Concepts
- 10 Rounds of Revisions
Full Logo Suite
- Primary Logo
- Secondary logo/ Wordmark
- Icon/Brandmark
- Vertical & Horizontal Variants
- Submarks & Watermark Variations
- Expanded Color System
- Core + Secondary + Neutrals + Gradients
- Complete Typography Pairing
- Motion/Animation Recommendations
- Logo animation intro/outro concepts
- Comprehensive Brand Guide
- Logo usage rules + spacing + misuses + scaling
- Color applications (Print vs Digital)
- Color breakdowns (HEX, RGB, Pantone if needed)
- Typography styles & hierarchy
- Social media design rules (grid, stories, reels covers)
- Example Mockups
- Packaging, boxes, bags, clothing, office space walls, ad space, billboards, print outs, etc.
- Collateral Package
- Business Card Design
- Letterhead & Stationary
- Slide Deck Template Design
- Email Signature
Add-Ons
Enhance your brand’s presence with these optional add-ons, designed to give you more of what you need without having to upgrade your entire package. Mix and match to build a solution that’s a perfect fit for you.
Social Media Kit
Custom-designed templates for your social media platforms.
Price: Starting at $300
Stationery Suite
Everything you need for professional correspondence, including business cards, letterhead, and an email signature.
Price: Starting at $300
Logo Animation
A short, dynamic animation of your new logo for video intros and presentations.
Price: $400
Additional Revisions
Extra rounds of revisions to perfect your design.
Price: $150 – $300 per round
Brand Style Guide
A comprehensive guide that outlines all the rules for your new branding to ensure consistency.
Price: $300
Custom Illustrations
Bespoke graphics/ icons designed to align with your brand’s unique style.
Price: $150 – $400
Sub-logo Variations
Alternate versions of your main logo for different uses
Price: Starting at $200
Brand Messaging
Define your brand’s personality and how it communicates, including a clear mission statement, tagline, and tone of voice.
Price: Starting at $400
Brand Identity Bundles
Want to build a cohesive brand from start to finish? Our design bundles make it easy and affordable. Combine core services, like brand identity with a website design package, and you’ll automatically get a 15% discount. It’s the simplest way to ensure a consistent, professional look across all your platforms while saving money.
FAQs
What exactly does “brand identity” include?
Brand identity goes beyond just a logo—it’s the complete visual system that communicates your brand. This can include your logo suite, color palette, typography, brand voice, photography direction, social media templates, and other design assets.
Check out our Post: The Essential Elements of Brand Identity and Why They Matter.
How long does the brand identity process usually take?
Timelines vary depending on the scope of the project, but most brand identity projects take between 3–6 weeks. This includes discovery, concept development, refinements, and delivery of final brand assets.
Do I really need more than just a logo?
Yes! While a logo is important, a full brand identity ensures your business is consistent and recognizable across all platforms. It’s what makes your brand memorable and professional in the long term.
Can I request changes or revisions during the process?
Absolutely. Each package includes a set number of revisions. We encourage feedback along the way to make sure the final identity truly reflects your vision.
What final files will I receive?
You’ll receive a complete brand kit with multiple file formats (PNG, JPG, PDF, SVG, EPS) optimized for print, digital, and web use. Fonts and color codes (HEX, CMYK, RGB) are also included.
Can you also design business cards, social templates, or other brand collateral?
Yes. These items can be included in your package or added on as custom deliverables, depending on your needs.
Do you offer payment plans?
Yes. Most projects require a 50% deposit to begin and the remainder due upon completion, but payment plans can be arranged depending on the project scope.
Will my brand identity work across digital and print?
Definitely. All design elements are created to be versatile and functional across different platforms—from websites and social media to printed materials and signage.
What if I already have a logo—can you expand it into a full identity?
Yes! We can build out a full brand system around your existing logo, refining it if needed and creating the supporting visual language that makes your brand cohesive.
Do you provide a brand guidelines document?
Yes. Every brand identity project comes with a brand style guide that outlines logo usage, color palette, fonts, and examples of how to apply your brand consistently.